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Lyons Tea Teams Up With Pieta House To Launch #TimeToTalk

Published on Sep 2 2016 12:43 PM in General Industry tagged: Unilever / Charity / lyons tea / Pieta House

Lyons Tea Teams Up With Pieta House To Launch #TimeToTalk

Lyons Tea has announced it is to partner with suicide and self-harm charity Pieta House to raise much-needed funds and awareness of its vital services provided at 18 centres around the country.

Brian Higgins, CEO of Pieta House, was joined by Jim Reeves, Customer Director Ireland for Unilever Foods Solutions, and Pauline Browne, Marketing Director at Lyons Tea, to launch details of the partnership (all pictured).

Lyons Tea is undertaking a fund-raising campaign, #TimeToTalk, which will involve both its trade and retail customers. For customers of Unilever Food Solutions, Lyons Tea has launched a special promotional Lyons Original 600s box, each containing a special code. Customers can claim a Power of Talk fundraising pack by logging onto where they can register to host a tea morning. The packs comprise of donation boxes, posters, a special recipe book as well as information on the fantastic services provided by Pieta House.

Unilever Food Solutions’ customers are being encouraged to host their Tea Morning on or around the 10 October 2016, to coincide with World Mental Health Day.

Jim Reeves, Customer Director Ireland at Unilever Food Solutions said: "Having a cup of tea and a chat with friends or family can be the first step in sharing a problem and looking for support. Pieta House has been helping people in crisis for ten years, building a reputation for assisting people in their hour of need and this begins with offering them a cup of tea and an ear. That’s what we want to support and encourage others to do also."

Retail customers will be able to purchase a promotional box of Lyons Original Blend 80s and Lyons Gold Blend 80s in multiples in the coming weeks. For every box sold, Lyons Tea will donate 10 cent to Pieta House. Lyons drinkers will also be able to make additional donations to Pieta House by texting #teatalk to 50300. More details will be available shortly at

2016 marks the 10th anniversary of Pieta House and the charity is marking the occasion with a series of events. Today, Brian Higgins, CEO of Pieta House set off on a rickshaw cycle that will see him cover 1,000kms over 10 days.

Speaking about the Lyons Tea campaign, Higgins said: "We are absolutely delighted to partner with Lyons tea. All donations raised through this wonderful partnership will allow us to continue supporting people across the country in their time of greatest need. With the public’s help we can continue to serve individuals and communities across Ireland by answering the phones and keeping the doors of our centres open for those who need our support. Ours is a completely free service and we rely on fundraising to be able to continue to provide this vital care. From all of us at Pieta House we say a huge thank you to everyone who is supporting us through this campaign."

For more details on the Lyons Tea #TimeToTalk campaign, visit and or contact your sales representative.

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