Drinks Ireland Launches #TogetherAgain Campaign

Published on Jan 27 2022 3:11 PM in Pub/Bar/Nightclub tagged: Trending Posts / VFI / LVA / Vintners' Federation of Ireland / Licensed Vintners Association / Drinks Ireland


Drinks Ireland, which represents drinks manufacturers and suppliers, has launched a new campaign, called #TogetherAgain, that highlights the work that has taken place in hospitality venues over the past two years, with support from drinks companies, to ensure that they remained viable and open, where possible.

The campaign is celebrating the lifting of COVID-19 pandemic-related restrictions on Saturday 22 January and encouraging people to support their favourite local venues.

Video

Drinks Ireland has released a new video to mark both the launch of the campaign and the lifting of restrictions.

The video features the Franciscan Well bar and brewery, in Cork, and looks at the importance of being #TogetherAgain for hospitality businesses, their suppliers, and their customers.

The video can be viewed here:

Statement: Drinks Ireland Director

Drinks Ireland director Patricia Callan stated, “It’s great to be #TogetherAgain, and to see that people across the country can reconnect in their favourite pubs, valued customers can sit at the bar counter, friends can once again hit the dance floor, and comedy, music, and other live events can take place at capacity.”

Statement: VFI CEO

Vintners’ Federation of Ireland (VFI) CEO Padraig Cribben stated, “There was a collective sigh of relief and very strong emotions from bar owners across the country last Friday, following the Taoiseach’s announcement, and the focus can now firmly move to supporting the people of Ireland as they get #TogetherAgain and have a bit of fun.”

Statement: LVA CEO

CEO of the Licensed Vintners’ Association (LVA) Donall O’Keeffe stated, “We know that going to the pub is about much more than just having a drink. It’s about good conversation, great craic, and planned and random connections. It’s great to see the hugely positive impact of the wider reopening on staff, customers and suppliers alike."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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