Global hospitality technology company Avvio has been brought on-board to support the launch of the Grand Central Hotel in Belfast, part of the Hastings Hotels Group, to raise brand awareness online and drive bookings by creating a fully optimised website to support guest engagement.
Hannah Corbett, group digital strategist at Hastings Hotels, said, “We’re all very excited about the launch of the Grand Central Hotel – the perfect setting for absolute comfort and relaxation while showcasing the best of Belfast.
“The team at Avvio really understand our goals and objectives. It’s important to us that the Grand Central appears as impressive online as it is in the flesh, and this was something that we worked closely with the team at Avvio to deliver.
Online Presence Development
Cobrett continued, “Since we’ve started working with Avvio, our online presence has really started to develop and grow. We feel confident that the team at Avvio believe in the ethos of Grand Central and wider Hastings Hotels Group, ensuring we have everything in place to drive online bookings through our website.
“We’re continuing to work closely with the team at Avvio to achieve our goals and objectives, building our brand awareness online and drive bookings across the group.
“Thanks to the wealth of experience from Avvio’s digital team, the implementation of SEO and PPC adverts has resulted in a significant increase in interest in the wider Hastings Hotels Group from international markets, namely North America.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
