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Amber Beverage Group Acquires Walsh Whiskey For Undisclosed Sum

Published on Nov 17 2021 11:00 AM in Drinks tagged: Trending Posts / Walsh Whiskey / Amber Beverage Group

Amber Beverage Group Acquires Walsh Whiskey For Undisclosed Sum

Amber Beverage Group has acquired Walsh Whiskey for an undisclosed sum.

As reported by The Irish Times, Walsh Whiskey, which is behind the Irishman and Writers' Tears brands, was founded in Co Carlow in 1999 by husband-and-wife team Bernard and Rosemary Walsh, and its brands are sold in over 50 countries.

While no deal value has been disclosed, informed sources reportedly indicated that it could be on a par achieved when Irish Distillers sold Paddy to Sazerac in 2016 for an estimated €90 million. Sources reportedly pointed to the long-standing production deal that Walsh has with the Jameson producer and its strong distribution network.

Under the agreement, Mr. Walsh is reportedly to stay on as managing director amid plans to expand distribution of the brands to many more markets.

Mr. Walsh reportedly said, "Given the underlying strengths of our brands and of the long-term trajectory of Irish whiskey, this is a logical next step for us, providing a means of scaling up the business so that a greater number of consumers have the opportunity to participate in the search for the perfect drop or 'taoscán' of whiskey."

Disagreement With Illva Saronna

The deal reportedly comes close to three years after the company effectively split into two following a disagreement with Illva Saronna. The Italian drinks giant, the products of which include Tia Maria, reportedly invested €25 million in Walsh Whiskey for a 50% stake in the business in 2013 with a distillery opening in Carlow three years later.

However, in January of 2019 Walsh Whiskey reportedly said that amid differences on how to develop the business, a decision had been made to separate the brands from the distillery, which has since rebranded as Royal Oak Distillery.

Amber Information And Chief Executive Statement

Amber, which is headquartered in Luxembourg, reportedly owns over 100 brands and reportedly distributes some 1,300 third-party drinks brands across 185 countries.

Chief executive Jekaterina Stuge reportedly said, "This is the first time we have entered into the whiskey sector and we are particularly pleased that Amber Beverage Group is now part of the consistently high-growth story that is the super-premium end of the Irish whiskey market."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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