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Berlin-Based Company To Establish €4m Whiskey Facility In Co. Louth

Published on Sep 9 2021 11:03 AM in Drinks tagged: Trending Posts / Diageo / Irish Whiskey Association / Distill Ventures / IWSR / Grace O'Malley Irish Whiskey / Komasa Kanosuke Distillery / Private Pier Industries / Proclamation

Berlin-Based Company To Establish €4m Whiskey Facility In Co. Louth

Berlin-based company Private Pier Industries, which owns the Grace O'Malley and Proclamation whiskey brands as well as a premium pet-food brand called Irish Pure, will establish a new €4 million blending, bottling and maturation facility in Dundalk, Co Louth.

As reported by The Irish Times, Private Pier Industries initially plans to occupy a 1,858 square metre (20,000 square foot) premises in its first phase, doubling in size within a year to 3,716 square metres (40,000 square foot) upon completion.

Stefan Hansen, who co-founded Private Pier along with Hendrick Melle, reportedly told The Irish Times that the company is also considering establishing its own distillery at a future date, and reportedly said, "We have distribution for the brands in 20 countries and recently agreed a 10-year contract to secure stocks."

The new Dundalk facility is reportedly part of a wider €24 million investment in the Irish whiskey sector by the company.

Hansen reportedly said that the new Good Spirits Bottling facility will create 15 new jobs, bringing the company’s total headcount to 23.

Irish Whiskey Sales

In other Irish whiskey news, as also reported by The Irish Times, global Irish whiskey sales decreased by 0.4% to 11.4 million in 2020, and drinks industry analyst IWSR projects that Irish whiskey sales will increase by 33% from 2020 to 2024.

IWSR reportedly also forecasts that after slipping to 11.4 million last year, it will reach 11.9 million in 2021, and from there it is reportedly expected to continue to grow, recording sales of 13.1 million next year, 14.2 million in 2023 and 15.3 million in 2024.

William Lavelle of the Irish Whiskey Association reportedly said, "The resilience of Irish whiskey through the pandemic, when sales dipped only 4%, has paved the way for a strong rebound and what we expect to be continued robust growth, across both established and emerging markets."

Lavelle reportedly added, "Irish whiskey still has many years of strong growth ahead before we see global sales plateauing."

The above news follows last week's news that Jameson Irish whiskey sold 8.6 million cases globally with volume growth of 14% in 2020/21.

Komasa Kanosuke Distillery Announces Investment By Diageo Through Distill Ventures

Meanwhile, in global whisky news, Japanese whisky maker Komasa Kanosuke Distillery has announced an investment by Guinness manufacturer Diageo through Distill Ventures.

A statement published on Diageo's website said, "Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment in the company, through Distill Ventures, the independently operated and Diageo-backed drinks accelerator. The investment will support the next stage of the company’s growth by enabling increased production of whisky, the development of new products, and the expansion of its international sales and marketing teams.

"Established in 2017 by Komasa Jyozo, a 138-year-old producer of shochu, a Japanese white spirit, Komasa Kanosuke Distillery launched its first single malt whisky in June this year. The release of this three-year old whisky will be followed by further limited cask-strength releases before the expected launch of its flagship single malt brand in 2022. The distillery has already won awards from the World Whisky Awards (Best Japanese New Make in 2019 and 2020) and the Tokyo Whisky & Spirits Competition (2019 and 2021).

"Kanosuke Distillery single malt whisky is distilled, matured and bottled in Kyushu, the most southerly of Japan’s four main islands. The Komasa family were pioneers in barrel-ageing shochus and bring this expertise in maturation to the production of Kanosuke Distillery's whiskies. Situated on Japan's longest sand beach, the distillery features a stunning tasting room called The Mellow Bar, orientated to allow visitors to appreciate the sun setting into the East China Sea as they enjoy the distillery’s whiskies.

"Yoshitsugu Komasa, founder and CEO of Kanosuke Distillery said, 'We are proud of our accomplishments to date, including the barrel-ageing and other production techniques developed during Komasa Jyozo's long history of shochu production and the awards we have won in both domestic and international competitions. Now, with the strong and strategic support from global alcoholic beverages leader Diageo and Distill Ventures through this partnership, we are very happy that we will be able to pursue growing our business further and provide more whisky drinkers in Japan and worldwide with Japanese craft whiskies from Kanosuke Distillery.'

"Frank Lampen, founder and CEO of Distill Ventures, said, 'It's a proud moment for us to have entered into this partnership with this exciting new distillery. Yoshitsugu Komasa and his team are producing wonderful whiskies in a stunning distillery with one of the most beautiful tasting rooms anywhere in the world, and we're excited to assist him and the team in introducing Kanosuke Distillery to whisky drinkers around the world.'

"Sam Fischer, Diageo's President Asia Pacific and Global Travel, said, 'We are honoured that Kanosuke Distillery has joined the Distill Ventures portfolio. Diageo has long heritage and expertise in whisky with many of our brands reflecting the work of generations of the same family. We are excited to be supporting this high-quality brand in the fast-growing Japanese whisky category, with the next stage of its growth and development.'

"As with all brands within the Distill Ventures portfolio, the founders, Komasa Jyozo Co., Ltd, will retain majority ownership and control of the Kanosuke Distillery and continue to be responsible for all production, marketing and sales. The investment agreement envisages a transition to a 50:50 joint-venture ownership structure with Diageo subject to future performance. Until that point, Kanosuke Distillery will benefit from the support and global expertise of Diageo and the Distill Ventures team, joining Denmark's Stauning Whisky, Australia's Starward Whisky and Oregon's Westward American Single Malt Whiskey in Distill Ventures’ portfolio of outstanding new world whisky brands."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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