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Coca-Cola To Enter US Alcoholic Drinks Market Via Molson Coors Partnership

Published on Sep 30 2020 1:07 PM in Drinks tagged: Coca-Cola / Molson coors

Coca-Cola To Enter US Alcoholic Drinks Market Via Molson Coors Partnership

Molson Coors Beverage Co has said that it has partnered with Coca-Cola Co to make and sell an alcoholic version of the Coca-Cola's Topo Chico sparkling water in the United States.

The alcoholic version of Topo Chico sparkling water will be Coca-Cola's first alcoholic drink in the US.

The new product's launch will help Coca-Cola push further into alcoholic drinks and expand its market beyond Latin America and Japan, where it sells Lemon-Do drink.

Coca-Cola purchased the Topo Chico brand in 2017 from its second-largest bottling partner in Latin America, Arca Continental.

For Molson Coors, the launch is expected to strengthen its portfolio of low-alcohol spirits, including hard seltzers, which have seen surging demand.

Launching In 2021

Molson Coors said that it will roll out Topo Chico in the first half of 2021.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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