Coca-Cola To Enter US Alcoholic Drinks Market Via Molson Coors Partnership
Molson Coors Beverage Co has said that it has partnered with Coca-Cola Co to make and sell an alcoholic version of the Coca-Cola's Topo Chico sparkling water in the United States.
The alcoholic version of Topo Chico sparkling water will be Coca-Cola's first alcoholic drink in the US.
The new product's launch will help Coca-Cola push further into alcoholic drinks and expand its market beyond Latin America and Japan, where it sells Lemon-Do drink.
Coca-Cola purchased the Topo Chico brand in 2017 from its second-largest bottling partner in Latin America, Arca Continental.
For Molson Coors, the launch is expected to strengthen its portfolio of low-alcohol spirits, including hard seltzers, which have seen surging demand.
Launching In 2021
Molson Coors said that it will roll out Topo Chico in the first half of 2021.