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Drinks Ireland | Irish Whiskey Launches New Whiskey Tourism Campaign

By Dave Simpson

Drinks Ireland | Irish Whiskey has launched a new campaign called "IrishWhiskey360° Get Back Into The Spirit" to promote Irish whiskey tourism.

Head of Drinks Ireland | Irish Whiskey William Lavelle said that many distilleries have introduced new visitor offerings and more intimate tourist experiences in the wake of COVID-19, and the new campaign aims to highlight these.

"Adapting"

Lavelle stated, "Smaller tour sizes, private tastings, new cocktail and food pairings, and collaborations with local businesses are just some of the ways our members are adapting their offerings as they reopen.

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"Safety is obviously a key focus for all our visitor centres. They have reduced their tour sizes and introduced all the necessary requirements to ensure social distancing can be adhered to."

Examples Of New Offerings 

Co. Cork's Clonakilty Distillery is offering smaller, later tours on Friday and Saturday evenings, while Dublin's Roe & Co. Distillery is inviting groups of up to six people to experience a cocktail-making workshop, and Co. Offaly's Tullamore Dew visitor centre is offering intimate-sized tours as well as whiskey and food pairings.

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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