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Golfer Graeme McDowell To Launch Irish Whiskey Brand

Published on Jul 6 2021 11:15 AM in Drinks tagged: irish whiskey / Graeme McDowell

Golfer Graeme McDowell To Launch Irish Whiskey Brand

According to The Irish Independent, Graeme McDowell has announced a new joint venture to launch an Irish whiskey with brand builder Fluid Assets.

The 2010 US Open Champion will launch his whiskey by the end of the year in Ireland.

Graeme McDowell Irish Whiskey

The whiskey will also be available in the US as an exclusive feature at his Nona Blue Modern Tavern locations in Lake Nona and Pointe Vedra Beach, Florida.

The new brand is expected to be available across all of North America and Ireland by 2022.

According to the product's website, the Irish whiskey brand will pay tribute to McDowell’s journey from the small seaside town of Portrush on the north coast of Co Antrim, Northern Ireland, to the shores of America.

“I’m very excited to be building an authentic Irish whiskey brand that honours the spirit of the Irish experience and celebrates the journey to America and the ongoing quest to fulfil your dreams,” said Graeme McDowell.

“Growing up in a small town, you learn that if you want something, you have to work hard for it and then make the most of every opportunity that comes your way.”

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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