Guinness Says It Is Not Planning To Stop Selling Hop House 13 In Ireland Despite Discontinuing It In The UK
Guinness has said that it is not planning to stop selling its Hop House 13 lager in Ireland despite discontinuing the brand in the UK.
As reported by The Irish Times, Hop House 13 was developed as part of a bid to capitalise on the increasing demand for craft beer, and was created as part of Guinness owner Diageo's "brewers' project" at its St. James's Gate facility in Dublin.
According to The Irish Times, Hop House 13 took an almost instant 3% share of the market locally, and also performed well in the UK initially, becoming one of the top-selling beer brands there.
UK Sales Decrease
However, as reported by The Irish Times, according to Nielson, sales of Hop House 13 in the UK decreased by 8.7% to £26.7 million during the year that ended on September 30, 2020.
UK Discontinuation And Ireland Continuation Confirmation
Diageo reportedly has now confirmed that Hop House 13 will disappear from UK pubs, off-licences and supermarkets in the coming weeks, but a spokesperson reportedly said that there are no plans to discontinue the brand in Ireland.
The Irish Times quotes the spokesperson as saying, "Hop House 13 is a much-loved beer and one of the most successful beer innovations in Ireland of the past six years from the brewers of Guinness. Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland."
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