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Guinness To Open New Brewery In The US

Published on Sep 23 2021 12:00 PM in Drinks tagged: Diageo / Guinness / chicago / St. James's Gate

Guinness To Open New Brewery In The US

According to The Irish Times, Guinness will open a second brewery in the US.

The Diageo-owned brand, which is synonymous with St James's Gate in Dublin, has experienced a huge surge in popularity since Guinness opened its first $50 million (€42 million) brewery and visitor centre in 60 years in Relay, close to Baltimore, in 2018.

Fulton Market Chicago

Now, just over 200 years since Guinness first started being shipped to the US, Diageo is opening its second brewery in the US in a former railroad depot in the Fulton Market part of Chicago.

The Guinness Chicago Taproom is scheduled to open in early 2023.

Chicago is one of the brand's largest markets in the US. More than 200,000 people in Chicago claim Irish ancestry, equivalent to about 8% of the city's population.

Jay Sethi, chief marketing officer for Diageo in the US, reportedly told The Chicago Sun-Times that the city was a "natural choice" for the group from both a historical and business standpoint.

The US facilities will not brew the beer itself, which will continue to be imported from Ireland.

It will have other brands too, some of which were first developed at its experimental Open Gate brewery in Dublin.

Guinness was established in 1759 when Arthur Guinness signed a 9,000-year lease on the St James's Gate brewery.

It is now brewed in 49 countries and sold in more than 150 countries, with 10 million glasses of the stout consumed each day.

The drinks group also owns breweries in Malaysia, Nigeria, Ghana, and Cameroon.

Diageo Announces Creation Of Research And Development Centre In Shanghai

The above news came as Diageo announced the creation of a new research and development centre in Shangahi.

In a statement published on its website, Diageo said, "Diageo, a global leader in beverage alcohol, today announced the establishment of a new research and development centre in Shanghai to further its product innovation and development ambitions in China.

"The state-of-the-art facility - the first of its kind in the beverage alcohol sector in Shanghai - will primarily support the China market and will strengthen Diageo's ability to rapidly innovate and develop premium products that cater to Chinese consumer tastes. The aim is to create an exciting portfolio of products developed in China for China based on local consumer insights and trends.

"'Today's announcement is another key step in our transformational journey to invest and deliver growth in a fast-moving and highly competitive market,' said Sam Fischer, President Asia-Pacific and Global Travel. 'China's total beverage alcohol market is the largest in the world in both value and volume terms, and is expected to grow over the next five years. Much of this growth will be driven by strong premiumization trends that are accelerating as new channels and occasions emerge for international spirits, beer and new- to-world innovations.'

"Mr. Fischer continued, 'Together with the recent opening of our major logistics hub in Shenzhen, this facility sets Diageo up for continued success and reinforces our strategic commitment to our business across China.'

"Construction will begin in 2021 and the R&D centre is expected to be fully operational by mid-2022."

Diageo 2030 Greenhouse Gas Emission Targets Validated By Science Based Targets Initiative

The above news also coincides with news that Diageo has been granted approval on its 2030 Greenhouse Gas (GHG) emission targets by the Science Based Targets initiative (SBTi).

In a separate statement published on its website, Diageo said, "Today, we're proud to announce we have been granted approval on our 2030 Greenhouse Gas (GHG) emission targets by the Science Based Targets initiative (SBTi) as meeting the criteria for the 1.5oC pathway.

"Building on a long track-record of ESG progress globally, we're now in the top 1000 companies in the world taking action to address climate change in a data-led and systemic way. Our goal to achieve net zero in direct operations by 2030 (scope 1 and 2 emissions), and a 50% emission reduction in scope 3, has been calculated in accordance with the principles of Science Based Targets initiative and have been validated.

"'We are passionate about protecting the future of the planet. This demonstrates that our carbon targets are going much further than the required minimum in this critical decade of action to 2030[,' Doctor Kirsty McIntyre, Global Sustainability Director, Diageo PLC, said].

"The Science Based Targets initiative defines and promotes best practice in science-based target setting and independently assesses and approves companies’ targets. It is a partnership between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF).

"We have committed to reducing absolute scope 1 and 2 GHG emissions 100% by FY2030 from a FY2020 base year. We'"ve also committed to reducing absolute scope 3 GHG emissions 50% within the same time frame. In addition to this, we commit to increase the annual sourcing of renewable electricity from 66% in FY2020 to 100% by FY2030.

In November 2020, we announced a range of 25 bold and ambitious goals in our 'Society 2030: Spirit of Progress' plan. We're now focusing our action in three core areas, carefully selected to align with the United Nations Sustainable Development Goals (SDGs): promoting positive drinking; championing inclusion and diversity; and pioneering grain-to-glass sustainability."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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