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Healthy Drinks Company The Naked Collective Hoping To Raise €2.5m In Investment Via Crowdfunding Campaign; Partners With Every Can Counts To Encourage Recycling

Published on Mar 31 2021 10:11 AM in Drinks tagged: Trending Posts / The Naked Collective / Every Can Counts

Healthy Drinks Company The Naked Collective Hoping To Raise €2.5m In Investment Via Crowdfunding Campaign; Partners With Every Can Counts To Encourage Recycling

Co. Kildare-based healthy drinks company The Naked Collective is hoping to raise €2.5 million in investment via a crowdfunding campaign as part of a €15 million overall fundraise.

As reported by The Irish Times, The Naked Collective, which was founded by Rye River Brewing Company co-founder Niall Phelan along with former chief financial officer of logistics firm Primeline Catherina Butler in 2020 and raised €6 million last year, is hoping to raise an additional €5 million in the coming months, half of which it hopes to raise via a Crowdcube campaign that is due to go live in early April.

The Irish Times quotes Butler as saying, "We saw the crowdfunding approach as not just people investing in our company but also investing in our shared vision, to make the world a healthier, happier place one drink at a time. Who wouldn’t want as many people as possible to be a part of our rollercoaster journey?"

The company will look to raise an additional €10 million later in 2021.

The Naked Collective produces a non-alcoholic beer brand called So.Beer and a naturally-brewed seltzer brand called Mude.

The company has secured listings in Canada and Italy, and it partnered with US sales and marketing firm Acosta earlier this month as part of a $12 million investment to expand in North America.

Every Can Counts Partnership

The Naked Collective has also entered into a partnership with Every Can Counts to help inspire and encourage more people to recycle their empty drink cans.

Every Can Counts is a partnership formed between drink can manufacturers and the wider recycling industry with the goal of reaching a 100% recycling rate for drinks cans. Every Can Counts says that it wants to increase the collection of cans and spread the word that aluminium or steel cans are endlessly recyclable.

The Naked Collective has joined forces with Every Can Counts, drink can manufacturers and the recycling industry to help raise awareness of the importance of recycling and increase recycling rates in Ireland.

As part of the partnership, The Naked Collective will provide funding to the Every Can Counts programme, with both brands working together to spread the message that drink cans are endlessly recyclable.

The Naked Collective is a carbon-neutral company that sources plant-friendly ingredients and uses recyclable and compostable packaging for its cans and boxes, and says that sustainability is at the forefront of its brand.

The Naked Collective said that its partnership with Every Can Counts Ireland builds on its sustainability commitments and will help it to achieve its goal of ensuring that 100% of its cans are recycled.

Phelan stated, "From the ingredients we use to our processes and packaging, our aim as a brand is to make the world a healthier, better place.

"We're a purpose-led company, and our decision to partner with Every Can Counts shows exactly that. The partnership is us doing our bit to increase recycling rates in Ireland."

Meanwhile, Every Can Counts Ireland programme manager Róisín O'Brien commented, "We're very excited to announce our first Irish drink brand partnership with The Naked Collective.

"The company fits so well with what we're trying to achieve as we both have the same mission - to save precious energy and resources by ensuring each and every drink can is recycled. We’re looking forward to working with The Naked Collective over the next year to help raise awareness and inspire recycling throughout the nation."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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