Irish Alcohol Market Reportedly Declined 19.5% In Volume In 2020
According to drinksindustryireland.ie, figures from market research provider Euromonitor International state that the Irish alcohol market declined 19.5% in volume to 476 million litres in 2020.
This is a decline from 2019's 592 million litre figure with values showing a heavier 27% decline from $7 billion to $5 billion, according to figures from Euromonitor International.
Irish Alcohol Market
The latest numbers are a reverse of the trend in 2019, where market volume had risen here by 0.6% accompanied by a value increase of 2.8%.
Ireland's 2020 decline is much higher in scale than that of the global alcohol market generally.
The size of the global market shrunk in 2020, a year where most of the world was under lockdown restrictions, by 6.5% – from 258 billion litres to 241 billion.
This decline was reflected in the value of alcohol globally which also declined 13.2% to $1,386 billion from €1,596 billion in 2019.
Silvia Marcomini, Euromonitor's communications executive for Western Europe, said "Ireland seems to have suffered a sharper decline in alcoholic drinks sales compared to the global average."
The decline was less significant in the Irish wine market, as it fell by 6.6% in volume to 63 million litres in 2020 from 2019's 67 million litre figure, with wine values showing a 12.9% decline, from $1.3 billion to $1.1billion.
These figures are not far off the global wine market generally, which declined by 7.0%.