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Irish Alcohol Market Reportedly Declined 19.5% In Volume In 2020

Published on Jun 4 2021 1:45 PM in Drinks tagged: Euromonitor / Euromonitor International / wine market / Irish alcohol market

Irish Alcohol Market Reportedly Declined 19.5% In Volume In 2020

According to drinksindustryireland.ie, figures from market research provider Euromonitor International state that the Irish alcohol market declined 19.5% in volume to 476 million litres in 2020.

This is a decline from 2019's 592 million litre figure with values showing a heavier 27% decline from $7 billion to $5 billion, according to figures from Euromonitor International.

Irish Alcohol Market

The latest numbers are a reverse of the trend in 2019, where market volume had risen here by 0.6% accompanied by a value increase of 2.8%.

Ireland's 2020 decline is much higher in scale than that of the global alcohol market generally.

The size of the global market shrunk in 2020, a year where most of the world was under lockdown restrictions, by 6.5% – from 258 billion litres to 241 billion.

This decline was reflected in the value of alcohol globally which also declined 13.2% to $1,386 billion from €1,596 billion in 2019.

Silvia Marcomini, Euromonitor's communications executive for Western Europe, said "Ireland seems to have suffered a sharper decline in alcoholic drinks sales compared to the global average."

Wine Market

The decline was less significant in the Irish wine market, as it fell by 6.6% in volume to 63 million litres in 2020 from 2019's 67 million litre figure, with wine values showing a 12.9% decline, from $1.3 billion to $1.1billion.

These figures are not far off the global wine market generally, which declined by 7.0%.

Overall, the global wine market declined 16.2% to $280 billion from €334 billion in 2019, a year in which global volumes declined by 0.7% but values grew by 1.5%.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.
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