Molson Coors Beverage Company has announced that it will be the exclusive distributor of the Bodega Bay hard seltzer range for Ireland and the UK.
Category, insight and innovation director for EMEA & APAC at Molson Coors Beverage Company Jim Shearer stated, "Bodega Bay has had success since it launched thanks to its unique brand and truly great tasting liquid, immediately tapping into the big trends towards premium ready-to-drink alcoholic drinks and a desire for low calorie, naturally-flavoured options that reflect a more health conscious lifestyle. The growth and opportunity in the hard seltzer category is clear, but we wanted to partner with a brand we felt had the ability, because of the sheer quality of the drink and brand proposition, to become a cornerstone of the category as it grows.
"With Bodega Bay, we feel we have the perfect brand and partner to help our customers make the most of the hard seltzer opportunity and build real longevity into the category."
"A Really Natural And Right Next Step"
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Meanwhile, Bodega Bay founder Charlie Markland commented, "Joining forces with Molson Coors feels like a really natural and right next step for us. We wanted to work with a partner who had real presence in the trade, who could help us scale up, but also who had clear expertise and strength in managing and growing a new premium brand. We've seen the team at Molson Coors do that with Doom Bar, with Rekorderlig and Aspall.
"We have a shared ethos around how to nurture and grow brands in the trade, and this partnership means we now have the routes-to-market and know-how to scale-up in the right way. We're starting in Ireland and the UK, but the plan is to scale internationally with Molson Coors, targeting western Europe markets, Australia, Japan and South Korea."
The Bodega Bay low-calorie sparkling 4% ABV alcoholic drinks come in two flavours - elderflower, lemon & mint, and apple, ginger & acai berry.
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.