Molson Coors has announced that it has secured the exclusive rights to distribute, sell and market Scottish craft brewer BrewDog's products in Northern Ireland.
BrewDog's Punk IPA will be available on draught in pubs and bars across Northern Ireland while a range of packaged products such as Punk IPA, Elvis Juice, Punk AF, and Dead Pony will be available to purchase in off-licences.
"A Natural Fit"
Molson Coors Northern Ireland customer director Jordana Busby stated, "We are delighted to announce this new partnership with BrewDog that will see Molson Coors bring their exciting range of products to consumers in Northern Ireland. We both share a passion for bringing great tasting beers to consumers, so BrewDog is a natural fit within our growing portfolio of premium beverages.
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"At Molson Coors, our mission is to improve the consumer experience by championing choice, which means we must have exciting brands in our portfolio, such as BrewDog, that deliver for our consumers no matter the occasion, in their local pub, with a meal at home or in a city centre bar or restaurant."
Shortening "The Gap Between" Beer And Consumers
Meanwhile, BrewDog's regional manager for Europe, Gordon Buchanan, commented, "At BrewDog, our mission has always been to make other people as passionate about great craft beer as we are. That ethos is not only rooted in the DNA of our team and brand, but also in our partners.
"We want to work with those who offer quality and choice for consumers, with premium products that disrupt the category and change the way people think about amazing beer. The partnership with Molson Coors gives us the chance to do just that - shorten the gap between our beer and the people who want to drink it."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.