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Molson Coors Ireland Launches Team To Support Brands In Emerging Categories And Announces New Distribution Partnerships

Published on Aug 24 2021 8:39 AM in Drinks tagged: Trending Posts / Molson coors / Molson Coors Ireland / Molson Coors Beverage Company / Jimmy’s Iced Coffee / Lixir Drinks / Tarquin’s Gin / Molson Coors Beverage Company Ireland / Twin Fin Rum / Southwestern Distillery

Molson Coors Ireland Launches Team To Support Brands In Emerging Categories And Announces New Distribution Partnerships

Molson Coors Beverage Company Ireland has launched a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories and announced three new distribution partnerships.

Beverage Hub

The company said that its new 15-member support team, which is called Beverage Hub and is led by Molson Coors Beverage Company beverages director in western Europe, Jack Daniel, will focus on building independent partnerships with new brands in key sectors such as ready-to-drink (RTD), adult soft drinks and premium spirits, supporting their growth through Molson Coors' established on-trade and off-trade networks across western Europe, including Ireland, as Molson Coors looks to broaden its portfolio beyond beer and cider.

New Distribution Partnerships

The launch of the new team comes as Molson Coors has agreed exclusive distribution partnerships with Jimmy's Iced Coffee, Lixir Drinks and Tarquin's Gin and Twin Fin Rum from Southwestern Distillery.

Daniel Statement

Daniel stated, "Our mission is to provide consumers with the perfect drink for every occasion.

"The creation of the Beverage Hub is our response to the growing number of consumers reaching for ready-to-drink options, premium spirits and aspirational adult soft drinks and opening up those growth opportunities for our customers. Our latest partnerships are with brands that have great tasting products and founders who have fantastic stories to share that underpin truly distinctive brands.

"This is a milestone moment for us and marks the next phase of our long-term plan to ensure we are offering choice in line with new consumer tastes to drive our customers’ growth, while also continuing to grow our core portfolio in the beer and cider category."

Jimmy's Iced Coffee Co-Founder Statement

Speaking about the new partnership with Molson Coors, Jimmy's Iced Coffee co-founder, Jim Cregan, said, "It gives us at Jimmy's the chance to reach places, fridges and people we've not been able to due to our limited resource as a small business.

"This will help us to properly expand our presence in the convenience sector, the on-trade, and to expand our distribution in the retail game. It also allows us to further explore export too which has always been a dream for us."

Lixir Drinks Co-Founder Statement

Meanwhile, Lixir Drinks co-founder Matt Mahatme said, "It's great to be partnering with Molson Coors to get our products into the hands of consumers across the UK and Ireland.

"When we established the company back in 2018, our aim as bartenders was to create a range of premium mixers with a more informal, unexpected personality and that only used natural ingredients. Since then, we have brought eight new exciting mixers to the market and we're really looking forward to introducing more consumers to our product range, which are big on flavour, low in calories and contain absolutely no artificial ingredients."

Southwestern Distillery Founder And Master Distiller Statement

Additionally, Southwestern Distillery founder and master distiller Tarquin Leadbetter commented, "I've spent almost a decade building Tarquin's Gin, from distilling on my cooker at home in 2012, to selling the first batch out of the boot of my car in 2013, we've grown to a team of 50 staff to become one of the largest independent family distilleries in the UK in 2021.

"This new distribution will enable us to rollout further into the Irish retail and hospitality industries and expand export beyond our existing 25 international markets."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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