Coyle has a long-standing relationship with company having been at the business for the past decade. He was made director of Ireland, Scotland and craft in 2013, but now moves up into the senior marketing position at the company's UK and Ireland arm.
"This new role offers an opportunity to really combine the best of both brand worlds, taking the consistent quality of big scale brands, the innovative freedom of craft, and the passionate and talented people throughout our business, to give consumers the choice of exceptional beers they deserve," said Coyle.
"Scale brands and craft brands have a lot to offer the category individually, but harnessing the strengths and opportunities of both is how we can ensure the beer category thrives in the future.
“It is my ambition to work across our business to maximise these opportunities, making the category healthier and more valuable for everyone," he added.
Coyle fills the vacancy left by Andy Cray, who recently became chief commercial officer at Molson Coors’ global business.