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Non-Alcoholic Spirits Sales Have Increased 116% In Ireland In 2021, According To Non-Alcoholic Spirits Maker Lyre's

Published on Jul 6 2021 9:05 AM in Drinks tagged: Trending Posts / Deloitte / IWSR / Lyre's

Non-Alcoholic Spirits Sales Have Increased 116% In Ireland In 2021, According To Non-Alcoholic Spirits Maker Lyre's

According to non-alcoholic spirits maker Lyre's, non-alcoholic spirits sales have increased by 116% in Ireland in 2021, compared to the same period in 2020.

As reported by drinksindustryireland.ie, Lyre's cites a survey from Deloitte that indicates that millennials are drinking 20% less than their parents were at the same age and, overall, consumers are making healthier drinking choices.

Market Share

According to drinksindustryireland.ie, the total global alcohol beverage market is currently worth over $1 trillion in annual sales and the NoLo alcoholic beverages market has gained 3% of that, and is set to grow by more 31% by 2024.

Reducing Alcohol Consumption

Recent research by Lyre's reportedly found that 42% of Irish residents drink less alcohol now than they did five years ago, with 51% having reduced their alcohol consumption due to a desire to live a healthier life.

1,300% Growth

Lyre's reportedly delivered sales of £4 million in 2020, and experienced growth of 1,300% during the 12 month period, according to IWSR figures.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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