Non-Alcoholic Spirits Sales Have Increased 116% In Ireland In 2021, According To Non-Alcoholic Spirits Maker Lyre's
According to non-alcoholic spirits maker Lyre's, non-alcoholic spirits sales have increased by 116% in Ireland in 2021, compared to the same period in 2020.
As reported by drinksindustryireland.ie, Lyre's cites a survey from Deloitte that indicates that millennials are drinking 20% less than their parents were at the same age and, overall, consumers are making healthier drinking choices.
According to drinksindustryireland.ie, the total global alcohol beverage market is currently worth over $1 trillion in annual sales and the NoLo alcoholic beverages market has gained 3% of that, and is set to grow by more 31% by 2024.
Reducing Alcohol Consumption
Recent research by Lyre's reportedly found that 42% of Irish residents drink less alcohol now than they did five years ago, with 51% having reduced their alcohol consumption due to a desire to live a healthier life.
Lyre's reportedly delivered sales of £4 million in 2020, and experienced growth of 1,300% during the 12 month period, according to IWSR figures.
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