Northern Irish Foodservice Provider Henderson Foodservice Investing £6m In Upgrade Of Barista Bar Coffee-To-Go Brand
Northern Irish foodservice provider Henderson Foodservice is investing £6 million in an upgrade of the Barista Bar coffee-to-go brand.
As reported by The Belfast Telegraph, the investment includes a brand refresh adding a larger "lux" drink offer including a flat white and new-style hot chocolate drink to the existing range of Americano, latte, cappuccino, Thompson tea and Barista Bar products, as well as the installation of new state-of-the-art, bean-to-cup machines and custom-designed stands.
The investment is reportedly due to be rolled out by mid-November, and will reportedly result in Barista Bar being featured in a 30 new stores by the end of 2021 and reaching a total of 540 Barista Bar machines across 425 stores, making it Northern Ireland’s largest coffee brand.
Henderson Foodservice Commercial And Development Director Statement
Henderson Foodservice commercial and development director Mark Stewart-Maunder reportedly said, "This latest investment takes the total brand spend since Barista Bar's launch to £13 million and we aim to continue our investment programme throughout 2022 reaching even more customers and making the brand more accessible in almost every region of Northern Ireland as well as in Great Britain.
"Getting a premium cup of coffee has never been easier or more convenient. Our retail network loves the brand as the product range is so popular with their customers.
"We've had fantastic feedback already from both customers and retailers from those stores who have been able to experience the quality and consistency of our hot beverages. We're looking forward to finalising our rollout so that everyone can enjoy the new additions to the product range."
Barista Bar Brand Manager
Barista Bar brand manager Keavy O'Mahony-Truesdale reportedly said, "Our new Barista Bar machines are amongst the best in the market with a patented milk system which creates a sumptuous milk foam on cappuccinos, lattes and hot chocolate drinks providing a consistent quality and taste.
"We're also thrilled with the vibrant new stands as they are designed to have increased visibility in store, capturing shoppers’ attention as well as allowing for functional merchandising and stock holding.
"Being conscious of the environmental impact of single use coffee cups, we launched our own bespoke reusable cups of which there are currently almost 80,000 in use across Northern Ireland.
"Barista Bar is committed to being a sustainable brand and rewards consumers for their support on this journey through our loyalty scheme which currently has over 78,000 registered users."
Barista Bar Information
Barista Bar was unveiled in 2015 and reportedly currently sells over 11 million cups each year and is reportedly expanding across the UK with 48 sites currently located in Co-op East of England stores.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.