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Stena Line Says Duty Free Alcohol Sales On Its Irish Sea Crossing Increased Fourfold In August

Published on Sep 24 2021 11:00 AM in Drinks tagged: Trending Posts / Stena Line

Stena Line Says Duty Free Alcohol Sales On Its Irish Sea Crossing Increased Fourfold In August

Ferry company Stena Line has said that duty free alcohol sales on its Irish Sea crossings increased fourfold in August compared to the same month in 2019.

As reported by The Belfast Telegraph, And Jameson Irish whiskey was the best-selling spirit on Stena sailings such as its service between Dublin and Holyhead.

August was the first full month of duty free sales since non-essential travel resumed, and Stena reportedly said that the increase was from a low base.

Stena Spokesperson Statements

However, a Stena spokesperson reportedly said that the company is benefitting from the scope for sales between the Republic of Ireland and Britain.

The spokesperson reportedly said, "It shows the huge potential of duty free to help routes between Wales and the Republic, which have suffered due to a drop freight as a result of Brexit, which has been diverting via Belfast and direct to France."

Hoping For Post-COVID-19 Boost

Stena reportedly said that it hopes duty free will help it on the road to recovery following the adverse impact of the COVID-19 pandemic.


The shops are run by Stena subsidiary R&F Travel Retail, and, as well as sales onboard, Stena has reportedly opened a border/port shop in Holyhead in a 40-foot shipping container.

A spokesperson reportedly said that the shops "provide an option for customers to purchase in the car lanes before they board the ferry, bulk purchases such as slabs of beer and boxes of wine that they’d find cumbersome to buy onboard."


The routes between the Republic of Ireland and Wales had already been VAT-free, but passengers are now saving more because duty is no longer charged.

However, duty is still charged on purchases by international visitors of products other than alcohol and tobacco.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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