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Waterford-Based WD O'Connell Whiskey Merchants Aiming Its Products At Specialist stores And Independents In Ireland And Overseas

Published on Oct 27 2021 12:57 PM in Drinks tagged: Trending Posts / Whiskey / WD O'Connell Whiskey Merchants / WD O'Connell

Waterford-Based WD O'Connell Whiskey Merchants Aiming Its Products At Specialist stores And Independents In Ireland And Overseas

Waterford-based independent whiskey blender and bottler WD O'Connell Whiskey Merchants is aiming its products at specialist stores and independents in Ireland and overseas. WD O'Connell Whiskey Merch...

Waterford-based independent whiskey blender and bottler WD O'Connell Whiskey Merchants is aiming its products at specialist stores and independents in Ireland and overseas.

WD O'Connell Whiskey Merchants Founder Statements

As reported by The Business Post, WD O'Connell Whiskey Merchants founder Daithi O'Connell said, "Essentially we source premium new-make spirit and already aged whiskeys from multiple distilleries in Ireland and abroad, and apply our own maturation and finish preferences. We source our own casks and mature and bottle the finished whiskeys when they are ready.

"I had been in the food and beverage business and started looking at setting up my own distillery a few years ago. But I pulled out for multiple reasons, not least the fact that it was a huge financial investment.

"I put the idea on the back burner, but kept an eye on the industry. When I moved home from Dubai in 2017, I saw that the whiskey landscape here had changed significantly. Being an independent bottler would not have been an option a few years ago, but with upwards of 40 distilleries in Ireland nowadays, it makes more sense."

Additional WD O'Connell Whiskey Merchants Founder Statements

O'Connell, who reportedly threw himself completely into becoming an independent whiskey bottler, reportedly said, "Bottlers are something of a rarity in Ireland - much of this had to do with the scarcity of distilleries. Bottlers need a diverse range - not just of whiskey styles and casks, but of sources, so this is why we look further than Ireland for our whiskeys at the moment.

"Our methodology is going back to age-old Irish whiskey traditions that once placed Ireland as the leading whiskey production nation in the world. We bottle genuine single cask and small batch releases of one to ten casks at a time on a regular basis meaning that no two whiskey releases will ever be identical.

"Our products are currently available in Ireland, Northern Ireland, the UK, Germany, Belgium, Luxembourg and are going on sale in South Africa and California, Florida and New York this month. We are looking at the Nordics and Australia for next year."

Further WD O'Connell Whiskey Merchants Founder Statements

O'Connell reportedly said that they have a good network of independent whiskey shops in Ireland, and, "Our products are not aimed at the supermarket-style off-licence, but more specialist stores and independents.

"The Local Enterprise Office in Waterford City & County Council have been great. The supports have been great. We have also received the trading online voucher when COVID struck - that was used for improvements to our online e-commerce platform that allowed us to improve our offering. This was very important. We also got another business priming grant as well, this supported wages for employees and was used for capital investment.

"Waterford is a brilliant place to do business. You can’t just drop into most meetings in our business as it's very export-focused, so it suits us being here.

"Right now, we are installing our own maturation house, bottling line and blending facility and about to bring everything inhouse along the Waterford Greenway. We picked the old Union Workhouse in Kilmacthomas and the quality of life is very good here. This means that there is potential for a tourist attraction at the site in the future."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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