British Airways and China Southern Airlines have expanded their code-sharing deal with a view to boosting tourism between the two countries.
The two carriers said that their new joint business agreement will enable them to cooperate more on scheduling and pricing, open up more destinations between the two countries, and develop a combined route network from Beijing's new airport.
The pair, which have had a code-sharing deal since 2017, will now code-share on all direct flights operated between London and the Chinese cities of Beijing, Shanghai, Guangzhou, Sanya, Wuhan and Zhengzhou.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Code-sharing allows two or more carriers to publish and advertise tickets on the same plane under different flight numbers, helping to reduce the number of empty seats on flights.
Benefit To Customers
Alex Cruz, chairman and CEO of British Airways, said that the deal will benefit customers.
"The agreement reinforces our commitment to boost tourism and business travel between the two countries, and we look forward to strengthening the relationship further," he said in a statement.
China Southern also has a strategic partnership with American Airlines Group Inc.
American Airlines and British Airways are both members of the Oneworld group of airlines, which China Southern could look to join after it said that it would leave rival alliance SkyTeam in 2018.
Oneworld and SkyTeam are two of three global airline alliances that provide reciprocal benefits for passengers, such as lounge usage and frequent flyer points, and give airlines transfer passengers from partners in a boost to revenue. Star Alliance is the third.
News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.