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Cliffs Of Moher Develops New Early Booking System

Published on Jun 29 2021 2:30 PM in General Industry tagged: Cliffs of Moher / Cliffs of Moher Visitor Experience / Vivaticket

Cliffs Of Moher Develops New Early Booking System

According to the Cliffs of Moher group, the attraction has announced that a fully integrated ticketing, booking, and capacity management system is being introduced at the Cliffs of Moher to enhance the visitor experience for the 1.6 million annual visitors to Ireland's most popular natural attraction.

Clare County Council is working with Vivaticket to roll out the Visitor Attraction Management System (VAMS) which will enable individuals and group tours to secure their visit and experience at an available time via a booking portal allowing for improved visitor flow and a better visitor spread.


Established in 1999, Vivaticket is a leading global provider of integrated ticketing software solutions to the leisure and entertainment, sport, culture, and tradeshow industries.

The company has over 3000 clients worldwide, including FC Barcelona, Walt Disney World Resort in Florida, the Louvre Museum in Paris, and Ferrari World Abu Dhabi.

The new technology also offers a range of other features aimed at delivering economic and social benefits for the wider Clare tourism sector.

“We are pleased to appoint Vivaticket in helping us deliver our promise of ensuring the first interaction the public has with the Cliffs of Moher is a warm welcome rather than a focus on a monetary transaction,” explained Leonard Cleary, director of service, Rural Development and Tourism, Clare County Council.

Cliffs Of Moher

The VAMS is scheduled to go live this summer and coincides with the development of a sustainable long-term plan for the Cliffs of Moher Visitor Experience.

Clare County Council is working, with a multi-disciplinary consultancy team led by Haley Sharpe Design, to prepare the Cliffs of Moher Strategy 2040.

The Cliffs of Moher Visitor Experience is a signature discovery point on Fáilte Ireland's Wild Atlantic Way, a main Geosite of the Burren & Cliffs of Moher UNESCO Geopark, a Special Protected Area for Birds and Wildlife and is a wholly-owned tourism asset of Clare County Council.   

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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