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NI Tourism Industry Representatives Participate In 'Flavours of Ireland' Event

Published on Nov 4 2021 12:30 PM in General Industry tagged: Tourism Ireland / Northern Ireland tourism / Flavours of Ireland

NI Tourism Industry Representatives Participate In 'Flavours of Ireland' Event

Northern Ireland tourism industry representatives participated in Tourism Ireland's "Flavours of Ireland" event in London.

Northern Ireland tourism industry representatives participated in Tourism Ireland's Flavours of Ireland event in London.


In a statement published on its website, Tourism NI said, "20 Northern Ireland industry representatives travelled to London to participate in Tourism Ireland's 'Flavours of Ireland' event which took place on Monday 11th October.

"'Flavours' is Tourism Ireland's annual B2B tourism workshop, where tourism companies from the island of Ireland meet and do business with top global inbound tour operators.

"Held in the beautiful surrounds of the City of London Guildhall, the workshop was attended by around 100 top global inbound tour operators who deliver business from all over the world, including the US, Mainland Europe, Asia, Australasia and Africa.

"A free-flowing workshop was held where industry had the opportunity to meet with global inbound operators and highlight and sell their products and experiences to them. This provided an excellent opportunity to showcase their offerings and the destination to influential buyers as they prepare to contract for 2022 and 2023. This was followed by a networking reception and dinner.

"Northern Ireland's Economy Minister, Gordon Lyons, MLA, attended the event, meeting with industry and operators and delivering a speech during dinner. This was the first in-person event Tourism Ireland held since early 2020 and provided an excellent platform for industry to meet with top decision makers at a crucial time as the tourism industry continues to recover from the effects of the pandemic.

"Economy Minister Gordon Lyons MLA said, 'Tourism and hospitality businesses have been amongst those hardest hit by the pandemic. I am pleased to be able to join Tourism Ireland here in London to help support them in promoting Northern Ireland to both international and GB visitors.

"'I welcomed the opportunity to meet up with the tour operators and share with them some of the many must see destinations and attractions Northern Ireland has to offer. Tour operators are vital to the recovery of our tourism industry; they have previously brought an estimated £150m into the local economy, meaning they are an important source of income for accommodation providers, hospitality businesses and tourist attractions.'"

Additional Information

Tourism NI added, "Northern Ireland tourism companies participating in Flavours of Ireland 2021: AC Hotel by Marriott Belfast, Away a Wee Walk, Belleek Pottery Visitor Centre, Bishop's Gate Hotel, Brack Tours, City Hotel Derry,Fermanagh Lakelands Tourism, Game of Thrones Studio Tour, Hastings Hotels, Hillsborough Castle, Killeavy Castle Estate, Mid and East Antrim Borough Council - Shaped by Sea and Stone, Saint Patrick Centre, Stena Line, Titanic Belfast, Titanic Hotel, Visit Causeway Coast and Glens, Visit Derry, Visit Mourne and Wild Atlantic Distillery."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.
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