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Northern Ireland Provides Backdrop For New Season Of TV Series The Car Years

Published on Jul 20 2021 1:30 PM in General Industry tagged: Tourism Northern Ireland / Norther Ireland

Northern Ireland Provides Backdrop For New Season Of TV Series The Car Years

Images of Northern Ireland were beamed into the homes of over 1.5 million people in a new season of a TV series called The Car Years when episodes three and four air on ITV4 yesterday evening (Monday...

Images of Northern Ireland were beamed into the homes of over 1.5 million people in a new season of a TV series called The Car Years when episodes three and four air on ITV4 yesterday evening (Monday July 19).

The eight-part series was filmed entirely in Northern Ireland and was supported by Tourism Ireland.

Northern Ireland Driving Routes

Over the eight episodes – which focus on eight classic motoring years – the show’s presenters, Vicki Butler-Henderson and Alex Riley, will each select a car that they believe is worthy of being crowned the best classic car of that particular year.

Viewers will see the classic cars put through their paces on some of the most picturesque driving routes in NI, including the Causeway Coastal Route and the roads of the Mourne Mountains.

They will also see Vicki and Alex visit the Ulster Transport Museum in Cultra.

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to keep Northern Ireland front and centre in the minds of future visitors in GB and elsewhere around the world.

Julie Wakley, Tourism Ireland’s head of Great Britain, said: "Tourism Ireland was delighted to support the production of this eight-part TV series, ‘The Car Years’. With over 1.5 million people across GB set to watch each episode, it’s a great way to shine a spotlight on Northern Ireland – highlighting our picturesque driving routes and spectacular scenery."

Wakley said the show "will help ensure that Northern Ireland stays front-of-mind with prospective visitors and remind viewers across GB that Northern Ireland is a great choice for a driving holiday."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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