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Property Company Iput Erects Screens In Dublin To Promote Artists' Work

Published on Nov 18 2021 11:43 AM in General Industry tagged: Trending Posts / IPUT

Property Company Iput Erects Screens In Dublin To Promote Artists' Work

Irish property investor and developer Iput has invested over €1 million in erecting giant digital screens at its newest commercial developments in the centre of Dublin to promote the work of 16 local and international artists.

As reported by The Irish Times, the screens, which have been licensed by Dublin City Council for 12 months, have been erected at Wilton Square in Dublin 2, beside Iput's €350 million new office campus, and at the Tropical Fruit Warehouse at Sir John Rogerson's Quay, overlooking the river Liffey. The first exhibitions have reportedly just been launched - Something in the Water at Wilton, and Where Glass Meets Water at the Tropical Fruit Warehouse.

Iput Chief Executive Statements

Iput chief executive Niall Gaffney reportedly told The Irish Times that the investments are part of Iput's "placemaking" initiatives and its commitment to "enhance the public realm" in the neighbourhoods close to its schemes.

Gaffney reportedly said, "This is about giving something back to the city, particularly as we emerge from the pandemic,", and reportedly added that Iput is also planning a writer-in-residence for its the Wilton scheme, artists’ studios and a reinvention of Parsons bookshop, which was a popular retailer in the area until it closed in 1989, as a not-for-profit initiative.

Gaffney reportedly said, "Our screens will provide a prominent platform for artists to display their work and engage with wider audiences. As a long-term investor in real estate and in Dublin city, we passionately believe we can harness buildings and spaces as a canvas for art, design and creativity."

Gaffney reportedly said that the screens will be used to promote artists' works and will not feature advertising or promote Iput's own developments. Iput reportedly owns the screens and Gaffney reportedly said that they could be put to other uses in the future.

Location, Initiative And Screens Information

Iput reportedly owns Wilton Square, which is the small park opposite the large office complex that it is developing, which is reportedly where the screen has been located.

Iput has reportedly termed the initiative Living Canvas and it is reportedly being run in partnership with Dublin City Council, the Royal Hibernian Academy and the Museum of Literature Ireland. Gaffney reportedly said that the move follows two years of planning, involving creative production studio Algorithm, with €100,000 to be spent on it in 2022.

The screens reportedly use the latest LED technology and projection mapping, with the curved screen at Wilton Park, which is reportedly 21 meteres wide and four metres high, reportedly being the largest of its type in Europe exclusively for cultural use. The Wilton screen will reportedly operate from the morning until 11pm each night, and the Tropical Fruit Warehouse will reportedly run each evening and reportedly should be visible all along the quays.

Wilton Park, Tropical Fruit Warehouse And Iput Information

Wilton Park is reportedly a 600,000 square foot campus being developed by Iput, with LinkedIn reportedly secured as the anchor tenant. The Tropical Fruit Warehouse reportedly comprises 80,000 square feet of office space.

Iput, which was established over 50 years ago, reportedly owns and manages a portfolio comprising over 5.2 million square feet with a value of over €2.7 billion.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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