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Shannon Group Says It Has 'A Significant Opportunity To Position Shannon Airport As A Key Hub For International Travel'

Published on Aug 31 2021 10:16 AM in General Industry tagged: Trending Posts / Shannon Airport / Shannon Group

Shannon Group Says It Has 'A Significant Opportunity To Position Shannon Airport As A Key Hub For International Travel'

Shannon Group has said that it has "a significant opportunity to position Shannon Airport as a key hub for international travel".

Looking To Hire Brand Agency To Advise On Advertising Strategy

As reported by The Irish Independent, the Shannon Airport owner's prediction comes as it looks to hire a brand agency to advise it on its advertising strategy.

The semi-state group, the other units of which include Shannon Commercial Properties, reportedly told creative agencies that will seek to tender for the strategy role, "With the return to travel post the pandemic, we have a significant opportunity to position Shannon Airport as a key hub for international travel within our region."

The role will reportedly primarily be aimed at Shannon Airport, with some work directed towards Shannon Commercial Properties, and Shannon Group reportedly wants the successful tender to advise the group on brand and advertising strategy and provide information on how to best target its "diverse audiences".

Shannon Group reportedly noted, "We require an agency that will use previous experience of creating big advertising ideas to advise us on strategy and assist in planning for the duration of the contract."

The group reportedly wants the successful agency to position Shannon Airport as "exciting", "live [the group's] brand DNA" and "motivate consumers to travel from Shannon Airport, purchase parking and visit the Shannon duty free shop".

2020 Passengers Numbers And Aer Lingus Base Closure

Shannon Airport's passenger numbers decreased by 79% year-on-year to just over 352,000 last year due to the COVID-19 pandemic, and Aer Lingus announced the closure of its cabin crew base at the airport earlier this year, but the airline is reportedly hoping to recommence transatlantic services from the airport in 2022.

New Ryanair Routes

Shannon Airport is reportedly facing a significant challenge in rebuilding its passenger base in the long term, but Ryanair announced a number of new routes from the airport earlier this month.

Other Aviation-Related Businesses

Shannon Group has reportedly also intensified efforts to boost its other aviation-related business. According to The Irish Independent, UK air-transport infrastructure group Skyports, which is backed by Declan Ryan's Irelandia Aviation, is investing millions of euro to establish a base at Shannon’s new Future Mobility Campus Ireland.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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