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State Agencies To Spend €82m In 2022 On Attracting Holidaymakers Back To ROI

Published on Oct 15 2021 10:29 AM in General Industry tagged: Trending Posts / tourism / Budget / Budget 2022

State Agencies To Spend €82m In 2022 On Attracting Holidaymakers Back To ROI

State agencies will spend €82 million in 2022 on attracting holidaymakers back to the Republic of Ireland in a bid to revive its ailing tourist industry. As reported by The Irish Times, according t...

State agencies will spend €82 million in 2022 on attracting holidaymakers back to the Republic of Ireland in a bid to revive its ailing tourist industry.

As reported by The Irish Times, according to the Irish Tourist Industry Council, COVID-19 pandemic-related travel restrictions combined with a delayed reopening inflicted €13.4 billion worth of damage on hospitality businesses in 2020-21.

The government will boost the Tourism Marketing Fund by €35 million next year to €82 million, as part of an overall €288.5 million spend that was announced as part of Budget 2022.

Tourism Minister Statements

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin reportedly said on Wednesday October 13 that promotional spending will focus on key traditional markets, the UK and the US, and that she sees no evidence that the government’s tough stance on travel, including widely criticised hotel quarantines, has damaged the Republic’s reputation as a holiday destination with travellers from these countries.

Minister Martin reportedly added, "They were shocked at how good our vaccination rate was, that was a major selling point, particularly in the US,", and reportedly noted that renewed efforts to draw tourists back to the Republic will work alongside moves to restore vital air routes lost during the pandemic.

Aid For Airports

As also announced as part of Budget 2022, the government has pledged €90 million to aid airports in offering discounts and rebates to airlines to restore services or launch new ones, and the overall allocation reportedly also includes €50 million to provide ongoing support to tourism businesses to allow them to survive until the summer of 2022, when the government hopes inbound travel will recover.

Additional Tourism Minister Statements

Minister Martin reportedly said that the Republic will host American college football games regularly starting in 2022 to help boost the sector.

This will reportedly be one of several steps, reportedly including funding to allow staff to add to their skills, digital development and local festivals, which the department reportedly hopes will support domestic tourism.

Travel restrictions to curb the spread of COVID-19 reportedly wiped out approximately 80% tourism, according to some estimates. The industry will reportedly generate €2.4 billion this year, compared to over €10 billion pre-pandemic.

COVID-19 pandemic-related lockdowns shut hotels, restaurants, pubs and other businesses central to the industry

Minister Martin reportedly said, "The COVID-19 pandemic had a devastating impact on the tourism industry."

Minister Martin reportedly added that the government hopes to rebuild the industry to ensure that its benefits are more evenly spread across the country and throughout the year, and reportedly said that her department is working on a new tourism policy that will set out plans for the sector "to 2030 and beyond".

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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