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Tourism Ireland And Tourism NI Launch New Initiatives To Support NI's Tourism Industry Recovery

Published on Jul 7 2021 2:00 PM in General Industry tagged: Tourism Ireland / Tourism Northern Ireland

Tourism Ireland And Tourism NI Launch New Initiatives To Support NI's Tourism Industry Recovery

Tourism Ireland and Tourism NI have announced the launch of several new initiatives aimed at supporting Northern Ireland's tourism industry recovery.

These initiatives are aimed at supporting industry to undertake sales and marketing activities in international markets, in order to increase international visitor numbers.

Northern Ireland’s Tourism Recovery Action Plan

The initiatives are part of Northern Ireland’s Tourism Recovery Action Plan, which is set to evolve over the coming months.

They are intended to provide as many opportunities as possible for Tourism Northern Ireland industry partners to kick-start international recovery, via activities aligned to its overseas Green Button marketing campaign.

The tourism group is inviting applications from suitably qualified Northern Ireland industry to undertake the various activities on a cooperative basis in core international markets.

Marketing Activities

Tourism Northern Ireland is looking for businesses to assist in the following areas; direct sales missions, marketing campaigns in the Great Britain market, marketing campaigns in key international markets, and attendance at B2B or consumer events/shows.

The tourism group noted that in all instances, government guidance in relation to travel and any associated guidelines should be observed at all times.

Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available.

This effort to boost tourism follows on from the establishment of the 'We're Good To Go' charter mark scheme.

The scheme provides reassurance to tourism and hospitality businesses, customers, and staff that safe Covid practices have been adopted.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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