Some 14 tourism companies from Ireland joined Tourism Ireland in the United States for its first-ever luxury summit, which took place in Southern California last week, visiting Beverly Hills, Santa Barbara, Newport Beach and San Diego.
The four-day luxury sales summit involved a programme of networking events, offering an opportunity for the tourism companies from Ireland to meet and do business with buyers and decision-makers who specialise in high-end/luxury travel from the United States. The aim was to ensure that Ireland is ‘top of mind’ for the buyers when they’re recommending destinations to their clients.
Statement By Tourism Ireland’s Head Of North America
Alison Metcalfe, Tourism Ireland’s head of North America, said, “Our inaugural US Luxury Summit in Southern California this week is an excellent platform for Tourism Ireland and our partners to highlight the superb luxury tourism offering available right around Ireland, from our boutique hotels, castles, and luxury resorts to our rich culture and heritage – and not forgetting our world-class golf and superb culinary scene.
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“The luxury sales summit offers a really good opportunity to increase awareness of Ireland among the influential luxury travel buyers based in this part of the United States, and to secure a greater share of their valuable business for 2023 and beyond.”
The United States remains an extremely important market for tourism to the island of Ireland, according to Tourism Ireland, which noted that, in 2019, the island welcomed 1.7 million American visitors, whose visits delivered €1.6 billion to the economy.