Tourism Ireland Joins Forces With Shamrock Tenors To Promote Belfast
Tourism Ireland has joined forces with the Shamrock Tenors, a Northern Ireland-based harmony and multi-instrumental group, in a promotion video for Belfast.
The promo consists of a music video featuring a beautiful rendition of the song Belfast, originally written by singer-songwriter Alex Quinn.
Belfast's Top Attractions
The video follows Lisburn-born actor and Normal People star Desmond Eastwood, as he arrives at Belfast City Airport and makes his return journey home to Belfast, meeting his friends, family, and the city.
Viewers will also see some of Belfast's top attractions and landmarks, like Titanic Belfast, the Harland & Wolff cranes, Lagan Weir, the Albert Memorial Clock, The Duke of York, Cave Hill, and City Hall.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to work with the Shamrock Tenors and Desmond Eastwood to create this moving and nostalgic music video showcasing Belfast. It will be seen by our fans and followers on social media in GB and elsewhere around the world, reminding them why Belfast and Northern Ireland is such a great choice for a holiday or short break."
Social Media Campaign
The video is being promoted by Tourism Ireland on social media in the Uk on Facebook and YouTube.
It will also be shared with Tourism Ireland’s millions of fans and followers on social media around the world.
The music video is part of the Tourism Ireland #FillYourHeartWithIreland (#FYHWI) social media campaign – which has been running since April 2020, to keep the island of Ireland front and centre in the minds of future visitors around the world.
To date, the campaign has achieved excellent engagement with Tourism Ireland’s fans and followers on social media – delivering 1.95 billion impressions (or opportunities to see), 145 million video views, and around 13 million engagements on Facebook, as well as 11 million likes on Instagram and 348,000 engagements on Twitter.
In 2019, Tourism Ireland welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
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