Tourism Ireland Launches Fictional Stories Initiative To Keep Ireland 'Front Of Mind' In Germany
Tourism Ireland has teamed up with four travel writers in Germany for a new initiative to keep Ireland "front-of-mind" with prospective German visitors for future holidays.
The initiative involves the creation of a series of stories about two fictional German characters, Marie and Moritz, who take a road trip around the island of Ireland. Each travel writer must continue the tale from where the previous writer finishes, bringing readers on a new adventure with Marie and Moritz while incorporating as many of Ireland's top attractions and experiences into the story as possible.
Tourism Ireland is asking its followers on social media to vote for their favourite saying and food from the island of Ireland, and the next writer must then incorporate the most popular results into the subsequent instalment of the series.
The serialised story will run for 12 weeks, with each new instalment being shared by Tourism Ireland on Ireland.com as well as on its social media channels.
Tourism Ireland's Head of Europe, Finola O'Mahony, stated, "Tourism Ireland is delighted to team up with these well-known travel writers to create this inspiring serialised fictional travel story. It's a fun way of keeping Ireland to the fore with our many fans and followers in Germany, reminding them of our many wonderful experiences and attractions. We look forward to welcoming German visitors to the island of Ireland as soon as the time is right."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.