Members of the Irish Golf Tour Operator Association (IGTOA) are in Northern Ireland this week on a golf-led familiarisation programme organised by Tourism NI in a bid to promote the golf and wider tourism offering in Northern Ireland.
The trip is providing the IGTOA members with opportunities to engage and network with the Northern Irish tourism industry, and play golf at some of Northern Ireland's most well-known golf courses, including Royal Portrush, Ardglass, Royal County Down and Castlerock.
"A Fantastic Opportunity"
In a statement published on Tourism NI's website, Tourism NI chief executive John McGrillen said, "This is a fantastic opportunity for industry representatives from Northern Ireland to showcase our superb golf and hospitality offering to the IGTOA golf operators, adhering to the health and safety protocols in place.
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"Golf visitors are worth over £52 million to our economy annually, and The Open alone contributed £106 million to the economy, and was attended by 240,000 spectators.
"This is a very difficult time for our golf clubs and the wider industry with most international golf business postponed until 2021. Our golf clubs and wider sector have been significantly affected by the pandemic, and we look forward to welcoming visitors back from around the world to enjoy our fantastic golf product."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.