Hop House 13 The Star For Guinness As Sales Grow Marginally In Ireland
As part of its results announcement yesterday (27 July), Diageo revealed that global sales of Guinness were broadly flat for the year so far, with a shift towards value beer in Kenya and Nigeria causing sales to decrease by 5% in Africa.
However, the statistics for Ireland and Europe as a whole record a sales growth of 2% for the region due to the popularity of Guinness's Hop House 13 lager, which experienced a net sales growth of 31% during the 12 months to the end of June 2017, as reported by rte.ie.
The net sales of other Diageo beer brands in Ireland have dropped by 4% in 2017 thus far, while a net sales growth of 10% in spirits is said to have been facilitated by Smirnoff and Gordons. Bailey's net sales have also risen by 7% in Ireland and 5% in the world at large.
Diageo's revenue of £12.05 billion for the 12 months ended 30 June was slightly above an analyst consensus of £11.96 billion. Adjusted operating profit was £3.6 billion in the latest year, Diageo said in a statement Thursday. That matched analysts' forecasts.
For full details of Diageo's worldwide financial results click here.