Get the app today! Download iPhone App Download Android App

SUBSCRIBE

Accor And Air France-KLM Expand Ties With Joint Loyalty Programme

Published on Jun 21 2019 10:00 AM in Hotel tagged: Trending Posts / accor / Air France-KLM

Accor And Air France-KLM Expand Ties With Joint Loyalty Programme

Hotel group Accor and airline Air France-KLM have announced that they are broadening their loyalty programmes by offering a dual reward scheme to their entire global customer base.

Some investors have said they see sense in tie-ups between the two companies through cooperations on loyalty programmes, after Accor dropped plans to buy a minority stake in AirFrance-KLM last July, at a time when the airline was hit by boardroom and staff unrest.

Accor had said that a stake in the Franco-Dutch airline could help it compete better against travel packages offered by online rivals such as Expedia and Booking.com, but investors questioned why the hotel group would need to buy a stake in the troubled airline and said a looser tie-up was preferable.

Simultaneously Earned Flying Blue Miles And Le Club AccorHotels Points

"Every time our customers travel on a flight marketed and operated by Air Franceand/or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points," the companies said in a joint statement on Thursday June 20.

Accor's 'Le Club' loyalty programme has 57 million members worldwide while AirFrance-KLM's 'Flying Blue' loyalty programme has over 15 million members.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

Advertising
Share on Facebook Share on Twitter Share on LinkedIn Share via Email