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Accor And Air France-KLM Expand Ties With Joint Loyalty Programme

Published on Jun 21 2019 10:00 AM in Hotel tagged: Trending Posts / accor / Air France-KLM

Accor And Air France-KLM Expand Ties With Joint Loyalty Programme

Hotel group Accor and airline Air France-KLM have announced that they are broadening their loyalty programmes by offering a dual reward scheme to their entire global customer base.

Some investors have said they see sense in tie-ups between the two companies through cooperations on loyalty programmes, after Accor dropped plans to buy a minority stake in AirFrance-KLM last July, at a time when the airline was hit by boardroom and staff unrest.

Accor had said that a stake in the Franco-Dutch airline could help it compete better against travel packages offered by online rivals such as Expedia and, but investors questioned why the hotel group would need to buy a stake in the troubled airline and said a looser tie-up was preferable.

Simultaneously Earned Flying Blue Miles And Le Club AccorHotels Points

"Every time our customers travel on a flight marketed and operated by Air Franceand/or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points," the companies said in a joint statement on Thursday June 20.

Accor's 'Le Club' loyalty programme has 57 million members worldwide while AirFrance-KLM's 'Flying Blue' loyalty programme has over 15 million members.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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