Hotel group Accor and airline Air France-KLM have announced that they are broadening their loyalty programmes by offering a dual reward scheme to their entire global customer base.
Some investors have said they see sense in tie-ups between the two companies through cooperations on loyalty programmes, after Accor dropped plans to buy a minority stake in AirFrance-KLM last July, at a time when the airline was hit by boardroom and staff unrest.
Accor had said that a stake in the Franco-Dutch airline could help it compete better against travel packages offered by online rivals such as Expedia and Booking.com, but investors questioned why the hotel group would need to buy a stake in the troubled airline and said a looser tie-up was preferable.
Simultaneously Earned Flying Blue Miles And Le Club AccorHotels Points
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
"Every time our customers travel on a flight marketed and operated by Air Franceand/or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points," the companies said in a joint statement on Thursday June 20.
Accor's 'Le Club' loyalty programme has 57 million members worldwide while AirFrance-KLM's 'Flying Blue' loyalty programme has over 15 million members.
News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.