According to hotel industry market data company STR, hotel occupancy in Europe decreased by 33.1% year-on-year in 2020 to 54.2%.

Average Daily Rate And RevPAR

Meanwhile, the average daily rate (ADR) in the region decreased by 18.2% year-on-year last year to €93.34, and revenue per available room (RevPAR) decreased by 62.5% to €30.86.

All-Time Lows

STR noted that Europe's hotel industry experienced all-time lows in occupancy and PevPAR last year, as a result of the impact that the COVID-19 pandemic has had on the sector.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.