Ireland Showcased To 300,000 Australians
Popular Australian radio presenter Chris Smith is broadcasting live from Ireland this week. The Chris Smith Radio Show is a weekday afternoon show which airs in Sydney and also has listeners in Brisbane and Canberra. Smith's 300,000 listeners – and potential Australian holidaymakers for Ireland – have been following his journey around Ireland live each day. He is here as a guest of Tourism Ireland and Fáilte Ireland.
Smith has been exploring his Irish roots, which have taken him to his ancestral home of Kilkenny. He took a tour of the Medieval Mile and visited Kilkenny Castle and the Smithwick's Experience Kilkenny. He also met with Kilkenny hurling captain, Cillian Buckley. Smith then travelled to Cork, where he met with chef Martin Shanahan of Fishy Fishy Restaurant, Kinsale. In Dublin, he visited the Guinness Storehouse, Kilmainham Gaol and Irish emigration museum, EPIC.
“We are delighted that The Chris Smith Radio Show chose to come and broadcast live from Ireland. It’s the kind of publicity that money simply could not buy and a superb way to highlight Ireland to more than 300,000 Australians, positioning Ireland as a highly desirable place to visit,” said Sofia Hansson, Tourism Ireland’s manager for Australia & New Zealand. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday around the island of Ireland.”
In 2017, Ireland welcomed around 208,000 visitors from Australia and New Zealand. Tourism Ireland has an extensive programme of promotions under way this year to continue to grow that number.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.