Jameson Launches NFC Limited Edition Bottle, Enabled Only For Irish Market
Jameson have launched a Near Field Communication (NFC) limited edition bottle in celebration of St. Patricks Day, according to a statement issued by the distiller today.
Despite the fact the Limited Edition Bottle 2017 will be available worldwide, the NFC technology will only be enabled for Irish users.
When the Jameson family crest on Steve McCarthy’s limited edition label is tapped with an NFC-enabled Android device, the user will get access to exclusive competitions and content.
According to Catherine Casserly, Jameson Marketing Director for Ireland, “We are thrilled as a brand to be leading the way in using NFC enabled products as a marketing tool in Ireland. Jameson continues to grow all over the world and we are always looking for new ways to engage consumers in a meaningful way. This Limited Edition Bottle is the first Jameson ‘connected’ bottle and we are delighted to be able to debut this innovative technology in our home market.”
The campaign has been developed with an ongoing partnership between Irish Distillers Pernod Ricard and SharpEnd – the UK’s first Internet of Things agency – and follows research done at the Absolut Company’s innovation lab in Stockholm.
Cameron Worth, founder of SharpEnd, explained: “Bottles are now able to drive localised content, providing an entirely new way to communicate with consumers and bringing the brand directly in front of their target audience, presenting the opportunity to drive brand loyalty through service delivery. The Jameson connected bottle is another step in the right direction for the Pernod Ricard group as we work together to explore how the IoT can be leveraged to deliver consumer value.”
© 2017 - Checkout Magazine by Donna Ahern