Just Eat Predicts Vegan Will Be Major Food Trend In Ireland In 2018
Just Eat Ireland has announced its prediction that vegan food options are set to be the food trend of 2018 driven in part to an increase in demand from the image and health conscious, social media savvy consumers.
In 2017, there was an 987% increase in demand for vegetarian options and 33% of all Just Eat Restaurant Partners now provide vegan and vegetarian options on their menus, said the company. Some of Just Eat’s restaurant partners like Bombay Pantry has even launched their own bespoke vegan menu.
Demand for healthy choices generally grew by 94% in 2017 versus 2016 and gluten free options increased by 72%, while existing favourites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American and Thai restaurants this year. Hawaiian, Greek, Malaysian and Vietnamese food also proved firm favourites in 2017.
The Just Eat app has now been downloaded over 1 million times with 60% of all Just Eat orders going through the app. It is anticipated that this figure will continue to grow in 2018.
New Year’s Day 2017 emerged as the most popular day of the year to order takeaway when Just Eat saw a 40% increase in orders on 1 January 2017 versus last year.
The Christmas season kicked off to a phenomenal start on the night of the Toyshow with a 33% uplift in orders year on year. The most popular cuisine ordered on the night of the Toyshow was Chinese followed closely by pizza.