Camile Food Group And Ghost Kitchen Company Kitchen United Announce Agreement To Launch Camile Thai In The US; Camile Thai To Open New Outlet In Dublin Suburb Of Blackrock
Camile Food Group and ghost kitchen company Kitchen United have announced an agreement to launch the Asian food platform in the US.
Camile Thai arrives in Chicago first, as a delivery and takeout-only concept, licensing exclusively at Kitchen United MIX locations.
The first Camile Thai U.S. location is Kitchen United’s newly opened Chicago Loop Kitchen Center at 205 W. Wacker Drive.
The team will serve made-to-order, plant-forward Thai dishes, with a sustainability-focused ethos.
The Camile Thai and Kitchen United partnership will continue to grow throughout 2021, with new locations opening in Chicago River North, Pasadena, and Austin.
Since opening its first restaurant in 2010, Camile Thai has expanded to 40 locations in the United Kingdom and Ireland, and has quickly gained popularity as a tech-savvy leader in the food delivery space.
The company was an early adopter of a hot food at home delivery model and currently serves over 10,000 meals every day to consumers across its network of franchised and company-owned locations.
Camile Thai CEO, Brody Sweeney said: “We are excited to bring our concept to the U.S. and work closely with Kitchen United given its definitive leadership position in the ghost kitchen industry, along with an impressive list of existing and prospective operator partners.
Sweeney also commented on COVID-19's effect on the industry, saying "the pandemic has altered how restaurants operate and given the go-ahead for virtual kitchens, without a storefront, to flourish."
"Last year saw the most significant adoption of technology in our industry’s history with volume digital food ordering and delivery at its core, and Camile Thai has been a first-mover in Europe," Sweeney added.
Kitchen United, which operates multi-concept, off-premise-only kitchens, was also able to adapt to the challenges posed by the pandemic in 2020.
Atul Sood, chief business officer, Kitchen United, said "While a lot of new trends and short-lived concepts have emerged in the last year amid the rise in popularity of ghost kitchens, Camile Thai offers long-term opportunity and value for operators looking to grow via a licensed model."
In other Camile Thai news, as reported by The Irish Times, Camile Thai is opening a new outlet at the front of the Frascati Centre in Blackrock, and expects to begin trading there from late July.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.