Freshly Chopped Founder Launches New Pizza Brand
Brian Lee, founder and CEO of healthy fast-food retailer Freshly Chopped, has today announced the launch of NEAT pizza in two Dublin locations, Smithfield and Fairview.
This new venture will offer authentic Neapolitan stone baked pizzas, using only the freshest ingredients and traditional techniques.
Brian Lee, founder of NEAT said, "We're delighted to be officially launching NEAT in Smithfield on Friday. Pizza is often seen as a treat for many, but that doesn't mean it shouldn’t be created from fresh, quality ingredients. The team have been tremendous in their commitment to creating a fun inspiring space, sourcing authentic Italian ingredients, and finding the right people to create the perfect Neapolitan pizzas."
The new concept is also underpinned by a commitment to improving the lives of those in the communities in which it operates.
NEAT will officially partner with Feed Our Homeless, a charity dedicated to making a difference to the lives of people who are affected by homelessness.
Through the use of integrated digital counters in each location customers can donate a meal for charity in store and also online.
NEAT will double all donations to Feed Our Homeless.
Furthermore, a bespoke Pizza Academy training programme will see Feed Our Homeless and NEAT partner to provide participants with certifications in authentic pizza baking through training courses valued at €5,000.
Lee said, "We're really excited to announce our partnership with Feed our Homeless. We have had digital counters installed at our NEAT locations, which will record the number of pizzas our generous customers have donated to those who need it. Our commitment is to double every donation, so we can play our part in supporting the growing numbers of people affected by homelessness in Ireland in any way we can. It's more important than ever that new businesses have a strong sense of civic duty built into their DNA right from the start, giving back to their local communities or further afield where possible. That being the case, we’re also very excited about our 'NEAT Pizza Academy' which will give people an opportunity to learn a new trade and become certified pizza chefs, restoring their confidence, and providing them with references to get back into the workplace. From dough to door, this really is pizza with purpose."
Feed Our Homeless co-founder Natasha Morgan said, "Our aim is to support those most marginalised in society, those who have lost their voice through homelessness and to assist them through their journey back into independent living. Giving support and encouragement and having belief in others gives hope and the ability to change and this partnership is a good example of that. Through encouragement and motivation is how people reach their full potential and opportunities like this can set so many lives in positive, new directions."
On Friday, September 3, between 3pm-5pm, Smithfield customers who have downloaded and presented the NEAT Pizza app can redeem a free margherita, pepperoni or BBQ chicken pizza in the store.
And for those who cannot make it down during this time, NEAT is offering 50% off all pizzas from 5pm until close on the same day.
As part of the launch campaign, customers will also have the chance to win a year's supply of pizza.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.