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AirAsia's Digital Platform Eyeing More Airline Partnerships

By Dave Simpson

Malaysian budget carrier AirAsia Group's travel, e-commerce and fintech unit, airasia.com, is in partnership talks with several Middle Eastern and European airlines, its chief executive has said.

Airasia.com CEO Karen Chan said that the company is working on selling more flights on the online platform.

"Apart from just selling AirAsia flight tickets, we are now selling any airline's flights tickets. We are now in serious discussions with quite a few full-service carriers," Chan said at a CAPA Centre for Aviation event this week.

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She said that the company is working closely with Middle Eastern airlines to drive traffic to pilgrimage destinations.

"Religious travel has taken a huge delay, and already we are getting a lot of requests from customers for pilgrimages," she said.

Airasia.com is also in talks with some European airlines, she said. "Once the international borders are open, all of us are banking on the pent up demand," she said without providing details.

Last November, airasia.com announced a strategic partnership with Turkish Airlines for cross-promotion of its flight inventory with AirAsia flights, and to offer travel itineraries with discounted fares.

"Now we can pull their content and inventory onto airasia.com's platform," Chan said. The company offers more than 15 lines of products online and via its super-app "to fly, to stay, to shop, to eat", an earlier media statement showed.

With the airline business taking a hit from the coronavirus pandemic, AirAsia Group rebranded its digital arm last year as AirAsia Digital, which houses airasia.com.

Considering Raising Capital

Malaysia's flagship budget airline, AirAsia Group, said last September that it is considering raising capital to expand its digital business.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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