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Amazon To Launch Palm-Recognition Technology For Access To Events

Published on Sep 15 2021 9:41 AM in Technology tagged: Trending Posts / Amazon / Red Rocks Amphitheatre / AEG / AXS

Amazon To Launch Palm-Recognition Technology For Access To Events

Amazon has said that it will launch palm-recognition technology for access to the Red Rocks Amphitheatre in Denver, Colorado, in the US, and that it will be available at other venues in the coming months.

As reported by The Irish Examiner, the technology, which is called Amazon One, is currently used at some of Amazon's stores, at which it allows customers to pay for products by swiping their palms.

Individuals attending events at the Red Rocks Amphitheatre can reportedly sign up to connect their palm to a ticketing account by hovering their hand over a device, and they reportedly then can use their palm to gain access to events at the venue.

Individuals who sign up to use the technology reportedly only need to sign up once and an Amazon account is reportedly not needed to use the technology.

AEG Deal

Amazon reportedly signed a deal with entertainment company AEG, which is reportedly partnered with over 350 stadiums and theatres around the world, to bring the technology to Red Rocks, which sells tickets on AEG’s ticketing site, AXS.

AXS CEO Statements

AXS CEO Bryan Perez reportedly said other venues are planning to start using the technology in the coming months, but he reportedly declined to state what other or how many venues are planning to use it.

Perez reportedly said that event attendees can get to their seats quicker using the palm-recognition technology than by presenting their phones to an attendant to scan a bar code, as individuals who use the palm-recognition technology will be able to enter through a separate lane.

Peraz reportedly said, "You don't have to fumble around with your phone. Your hand is always attached to your body."

Biometric Data Risks And Security

Privacy experts have reportedly warned against companies using biometric data such as palm or face scans because of the risk of it being hacked and stolen.

Amazon reportedly said that it keeps the palm images in a secure part of its cloud and does not store the information on the Amazon One device, and that users can ask for their information to be deleted at any time.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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