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Interactive App For Cliffs Of Moher Visitor Experience Launched

Published on Aug 5 2021 12:00 PM in Technology tagged: Wild Atlantic Way / Cliffs of Moher / Cliffs of Moher Visitor Experience

Interactive App For Cliffs Of Moher Visitor Experience Launched

A free interactive mobile app for individuals visiting or planning to visit the Cliffs of Moher Visitor Experience in Co. Clare has been launched.

With free wifi available throughout the main visitor centre building and viewing platforms, visitors will be able to access a range of information about the attraction via their smartphone.

Most Visited Natural Attraction

The app also contains 13 audio tracks narrated by Conor Tallon and featuring contributions from people with an intrinsic knowledge of the rich history, geology, flora, and fauna of Ireland’s most visited natural attraction.

Bobby Kerr, chairperson of the board of the Cliffs of Moher Centre Ltd., commented on the innovation, "A key feature of the new app is to educate visitors and to significantly improve visitor experience while on-site, but also in the pre- and post-stages of their visit.  It will be effective in providing information to helping guests find their way and to make the most out of their day."

Leonard Cleary, director of service, rural development and tourism, Clare County Council, added, "We are continually seeking new ways to further enhance the overall visitor experience at the Cliffs of Moher.  The app, which is free to download, is educational and it also allows us to promote what the rest of County Clare has to offer visitors."

Geraldine Enright, director of the Cliffs of Moher Visitor Experience, said, "The launch of this interactive app ties in with our sustainability ethos as it will greatly reduce the amount of information brochures being distributed on site.  Everything from a map of the attraction to the weather forecast and items of local interest is there on the app."

"The audio tracks featured on the app will provide context and extra life to what visitors are experiencing during their trip to the Cliffs of Moher,” explained Ms. Enright.  “Our staff provide local insight on the myths, history and the biodiversity of the site, while the busking tradition at the site and the traditional music of North Clare and the wider county also features."

Innovative App

The app, which has been developed by in conjunction with Cork-based Inhand Guides Smart Audio, is available to download from the Apple App Store and Android Playstore.

The Cliffs of Moher Visitor Experience is a signature discovery point on Fáilte Ireland's Wild Atlantic Way, a main Geosite of the Burren & Cliffs of Moher UNESCO Geopark, a Special Protected Area for Birds and Wildlife and is a wholly-owned tourism asset of Clare County Council.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Conor Farrelly. Click subscribe to sign up for the Hospitality Ireland print edition.

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