Three Million In UK Market Get To See Ireland's Ancient East In New Campaign
Tourism Ireland has teamed up with Stena Line and Rosslare Europort to promote Ireland's Ancient East and, in particular, the counties of Wexford, Waterford and Kilkenny.
A joint campaign – supported by Wexford, Waterford and Kilkenny County Councils – is now under way, highlighting ease of access via the Stena Line ferry service from Fishguard to Rosslare'. A similar campaign was rolled out this spring.
The campaign is targeting our 'culturally curious' audience in Britain and includes radio ads, online ads on popular websites, and ads on Facebook.
As well as highlighting ease of access, the ads are encouraging British holidaymakers to "Stir your soul … Drive over to Ireland’s Ancient East".
Julie Wakley, Tourism Ireland's Deputy Head of Britain, said: "We are delighted to partner with Stena Line and Rosslare Europort once again, to maximise the promotion of the Stena Line service from Fishguard to Rosslare. Our aim is to boost car touring visitor numbers to the South East and Ireland over the coming months; visitors who bring their car on holidays tend to stay longer, spend more and are more likely to visit more than one region."