Tourism Minister Announces 'Call Of The Wild' Campaign
Minister of State for Tourism and Sport, Brendan Griffin has announced "Call of the Wild", a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland which aims to give local people on the Wild Atlantic Way the opportunity to have their hidden gems included in a global social media campaign.
Over the coming weeks, locals from along the Wild Atlantic Way will be called on to share photos and videos that showcase the beauty of the west coast on social media using the hashtag #MyWildAtlanticWay.
Showcasing Hidden Gems
Commenting on the "Call of the Wild" initiative, Griffin said, "This is the first of a number of regional tourism initiatives made possible due to the increased funding in tourism. From stunning landscapes to exquisite food, there are many hidden gems along the Wild Atlantic Way known to locals, but undiscovered by the rest of the world. We are asking local people along the Wild Atlantic Way to share their own 'hidden gems' with the world and help spread the word about the beauty of the west coast by sharing their own photos or videos on social media using the hashtag #MyWildAtlanticWay."
Fáilte Ireland director of marketing Niall Tracey added, "Collaboration with local communities has been key to the success of the Wild Atlantic Way and our new 'Call of the Wild' campaign asks local people to tell us about the hidden gems in their counties, whether it be a secluded beach, unknown coastal walkway or the perfect café, so that we can share it with the world."
Meanwhile, Tourism Ireland director of markets Siobhan McManamy said, "The new 'Call of the Wild' campaign will highlight the hidden gems and the many great things to see and do along the length of the Wild Atlantic Way. Tourism Ireland will share the best photos and videos with millions of fans and followers on our social platforms, including Facebook, Twitter, YouTube and Instagram. The videos will be seen by more than one million people, encouraging holiday-makers everywhere to come and visit the Wild Atlantic Way outside of the peak travel season.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.