Aldi Irish Liqueur Wins Prestigious UK Drinks Prize

By Publications Checkout
Aldi Irish Liqueur Wins Prestigious UK Drinks Prize

Aldi has again triumphed over more costly vendors to win a prestigious drinks industry award.

The budget £4.29 Ballycastle Irish Cream was named a "Master" at the Spirits Business Liqueur Masters awards; it shares the position with the £17.95 Mozart Distillerie White Chocolate Cream, which can be purchased at the luxury London store Harrod's.

The Aldi liqueur is a blend of fresh Ballyrashane dairy cream and triple-distilled Irish whiskey, described by the company as the ideal after-dinner beverage; the panel of judges agreed, describing the drink as "everything you'd expect from a cream liqueur – thick, creamy and luscious."

Aldi (much like Lidl) consistently wins prizes for its top-end alcoholic drinks. Last year, at the International Spirits Challenge, its £10 Oliver Cromwell London Dry Gin beat others in its category (that cost up to five times as much as it does) in winning a silver medal.