Coca-Cola will partner with former Irish rugby player Brian O'Driscoll as brand ambassador for its sponsorship of the Rugby World Cup 2015.
The partnership was announced today in London, where Brian O'Driscoll surprised teenagers from the Hackney Bulls amateur rugby team with a training session.
O'Driscoll commented that he saw the Coca-Cola sponsorship as a chance to bring the game to a wider audience.
"East London is not an area of the country that is synonymous with rugby. But Rugby World Cup 2015 is going to bring a whole new audience to our game and I'm excited to be to be working with Coca-Cola to show fans new and old just how enjoyable and exciting the sport can be," he said.
This will be the 20th year that the Coca-Cola Company has sponsored the Rugby World Cup.
