Bulmers returned to television this week with a new, across-the-line advertising campaign tagged with the slogan 'Not a Moment Too Soon'.
The new campaign uses the "time" motif that has been used in previous Bulmers campaigns. 'Not a Moment Too Soon', which features a TV ad directed by acclaimed Irish filmmaker and writer Aoife McArdle, will "celebrate taking it slow, reflecting all of the brand’s core strengths around heritage and authenticity," says Bulmers.
Belinda Kelly, Marketing Manager for Bulmers, explained that the company wants to focus on the time taken to craft the cider through the campaign. "It's a homage to the time it takes to get things just right – and not a moment too soon,” says Kelly.
The news ads are released this week ahead of a busy summer for Bulmers with regards to promotions. It will sponsor the renowned Forbidden Fruit festival in the Irish Museum of Modern Art in Dublin as well as Bulmers Live at Leopardstown.
A seven figure investment will see the campaign roll out across TV, radio, digital and outdoor advertising slots.