To coincide with Coca-Cola celebrating the 100th anniversary of the iconic contour bottle, the drinks giant has launched a new 330ml glass range.
Coca-Cola Hellenic Ireland/Northern Ireland has announced a number of exciting developments within its glass range to coincide with the contour bottle anniversary, considered to be one of the most distinctive designs of all time.
This month, a new 330ml bottle - aimed at the with food occasion - will be introduced in the on-trade across the Coca-Cola, Diet Coke, Coke Zero, Fanta Orange, Sprite and Sprite Zero brands.
The 200ml range will remain and will serve for the mixing occasion, while the existing Schweppes 113ml range will be replaced by a larger 125ml bottle.
Brian Maher, national accounts manager, Licensed Trade for Coca-Cola HBC Ireland said, “Following extensive research in late 2014, it became clear that one pack size no longer fits all. There is a huge opportunity to drive soft drink sales at lunchtime, with the current average incidence for the on-trade at just 1 in 10.
"Research shows that in the wider out-of-home segment, 50 per cent of all soft-drinks are sold at lunchtime - this segment includes work-place canteens, cafes and international quick-service restaurants”.
In addition consumers stated a clear preference for the new larger 330ml glass bottle for with food occasions. We believe that an outlet now has the opportunity to triple its sales of soft drinks at lunchtime, by stocking this new 300ml Coca-Cola glass bottle range and communicating an appropriate link deal with food to consumers.
Created in 1915 in the United States, the Coca-Cola contour bottle is one of the most famous and unmistakable designs of all time.