Guinness Launches Two New Beers
Published on Sep 5 2014 8:16 AM in Drinks
At St. James's Gate, Dublin, Guinness last night launched its two brand new beers, Guinness Dublin Porter, and Guinness West Indies Porter.
It is an attempt by the world's most famous maker of stout to ride the wave of craft beer's increasing popularity.
With origins in a 1796 entry in Guinness's' brewers' diaries, Guinness Dublin Porter was inspired by the golden age of porter in the 1800s. This was a time when porter was the working man's beer and after a long day's work in Dublin or London, Guinness would have been a respected choice. Guinness West Indies Porter is based on an 1801 diary entry for the first Guinness purposely brewed to maintain its freshness, on long sea voyages to the Caribbean and beyond.
Marketing Director, Guinness Western Europe, Stephen O'Kelly said:
"As beer lovers' tastes and the beer landscape itself evolves, it is important we continue to stay at the forefront of beer innovation. Our brewers, at the core of the project, are passionate about pushing boundaries, whilst keeping true to the Guinness quality our customers know and love. Our two new beers; Dublin Porter and West Indies Porter are examples of this innovation and demonstrate the exciting things our brewers are continuing to do with stout."